Hackett Brooks is
a comedy incubator
for brands, unflinchingly
devoted to comedy development.
Our guiding principle
is Comedy as Strategy -
the development of a
brand’s comedic voice
to create a consistent
tone and repeatable
material, rather than
treating comedy as
a tactical, one-off
execution that fails to
build toward a broader
brand identity.
91% of consumers prefer
brands to be funny
-Oracle Digital Marketing, 2022
90% of consumers are more
likely to remember funny ads
72% of consumers choose
a humorous brand over competitors
100% of human beings enjoy
laughing at things they find funny
-Duh
Marketing-led. Comedy-powered.
Brand strategists lead every
engagement, partnering with
professional comedians
and comedy writers.
10,000-hour comedy experts.
Our writers' rooms are staffed
with comedians-not copywriters,
art directors, or traditional ad creatives.
Strategy through a comedy lens.
We develop ideas through branded
stand-up shows, Groundlings
improv sessions, and dedicated
comedy writers' rooms.
Comedy, tested in the real world.
We pressure-test ideas in front
of live audiences before they
become campaigns.
Engineered by CARLIN™
Our proprietary AI platform identifies and develops each brand’s unique comedy voice.