Hackett Brooks is a comedy incubator for brands, unflinchingly
devoted to comedy development.
Our guiding principle is Comedy as Strategy — the development of a brand’s comedic voice to create a consistent tone and repeatable material — rather than treating comedy as a tactical, one off execution that fails to build toward a broader brand identity.
TL;DR;LOL
We’re led by marketing and brand professionals
but we team with comedy professionals for our work. We staff our writers’ rooms with comedians and comedy writers (10,000 hour professionals) instead of copywriters, art directors or other advertising folk.
We approach strategy and ideation for projects through a comedy lens – we host themed stand-up shows with brand segment focus, improv shows at The Groundlings Theater with brand concepts as prompts and run regular writers’ rooms to tackle comedy messaging.
We employ our proprietary software, CARLIN™,
to pinpoint a brand's comedy voice and analyze
for additional opportunities.
THE IMPACT IS REAL
